Our products are made in the UK.

Where? At our very own production hub in Cheshire - using unique professional machinery, it’s where all of our luxurious ingredients are turned into shampoo bars.

How? Our ethically sourced ingredients are carefully measured out, thoroughly mixed, and processed with precision by our cutting-edge equipment. Once set, each bar is hand-finished and wrapped. Our packaging is free from plastic and 100% recyclable.

Why? Our professional approach to production guarantees consistency and high quality. Our hand-finishing ensures a keen eye has checked each bar.


Behind every business is a team of people. Behind Jennifer Luis Haircare are Jennifer Najafi and her family.

Jennifer was a professional hairdresser with 20 years’ experience in high-end salons around the world. In her own words, “It doesn’t matter what colour, cut or style you have, if your hair is not in good condition it won’t look good.”

It was the arrival of her son, in 2016, that sparked Jennifer’s desire to create a range of plastic-free, palm-oil-free and vegan haircare, with no compromise on quality.

Jennifer lives in Warwickshire with her husband and son. She hails from Cheshire, which is where her parents still live and the location of the Jennifer Luis Haircare production facility.


Only the best will do.

Some of our ingredients are rather special, and here’s why.

Turmeric. This golden spice is excellent at illuminating hair colour, which is why it is in each of our shampoo bars. Whether your hair is coloured or not, turmeric will stop colour fade. Furthermore, its revitalisation properties work on the scalp, encouraging new hair growth.

Bamboo. All of Jennifer Luis professional shampoo bars feature bamboo because it cleanses hair of dead skin cells and product build-up, resulting in glorious shine. Thanks to its high silica content, bamboo also improves the elasticity of hair, meaning less breakage.

What’s more, bamboo increases blood circulation in the scalp, which strengthens hair follicles to promote new hair growth and added thickness.

With antioxidant and anti-irritant properties, the bamboo in our bars ensures suitability for all ages and skin types.

Wheat protein. This critical protein penetrates hair fibres to retain moisture and increase elasticity. The result is a stronger, conditioned hair structure, and that means shinier, more voluminous, healthier hair.